Happy Memorial Day!

This show was so nice, we are airing it twice! If you missed it the first time, you are in luck. Here it is... A Special Encore show with Kathryn Aragon.

Content is King and a good copywriter is worth their weight in Gold.

This interview on ACT LOCAL is full of strategy and insight on having good copy for your website, email, ebooks and any other written communication created for your ideal audience. 

And this guest is worth double her weight in platinum.

Kathryn Aragon is an award-winning copywriter who specializes in social content marketing and high-performance web copy. She is also the creator of the C4 Marketing Method.

She blogs for her own website, KathrynAragon.com, and Crazy Egg, and she develops ebooks and products that help marketers develop new marketing strategies that build engagement and loyalty without taking over their business.

Don't forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

I could not think of a better time than Memorial Day weekend to discuss the use of social media as it relates to the men and women serving our country in all branches of the military.  This is my small way of honoring those who are serving now as well as those who have served our country in the past. 

It should be no surprise to you that social media platforms and other digital tools have become essential to families that are separated by deployment.  I did a little research and found that the every military branch as well as the Dept. of Defense has gone out of their way to publish guidelines on the proper use of digital channels and encourage families to take advantage of every platform available. 

Today we will talking about how civilians can engage in the conversation and show support by bringing much needed news, awareness and humor to the lives of those who are defending our freedom every day and often feel isolated from the world. 

I also want to share a list of Safety Tips for Using Social Networking Sites that were published by http://www.militaryonesource.mil.  What you will discover that these tips are applicable to all of us whether using social media for personal or business purposes. 

1.              Never post confidential personal information such as your date of birth, address, social security number, or bank and credit card account numbers. Never provide this type of ... Click the link below to read more.
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